International Journal of Health Sciences and Research

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Original Research Article

Year: 2019 | Month: March | Volume: 9 | Issue: 3 | Pages: 128-136

MID [Marketing in Dentistry]: A Cross Sectional Study

Dr Harshita Shukla1, Dr Shweta Chandak2, Dr Nilesh Rojekar1, Dr Durga Bhattad1

1PG Student, 2Professor and Head,
Department of Pedodontics and Preventive Dentistry, Swargiya Dadasaheb Kalmegh Smruti Dental College and Hospital, Wanadongari, Hingna, Nagpur

Corresponding Author: Dr Harshita Shukla


Background: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Aim: To examine the attitudes of dental practitioners on the issue of marketing strategies in Nagpur, Maharashtra India.
Materials and methods: A descriptive cross-sectional survey was conducted among 100 dental practitioners in Nagpur city. Chi-square test was used to determine the association of independent variables with each of the main outcome of interest.
Results: The results of the current study depict that majority of the dentist believe in concept of marketing and the dentist with practice below 3 years favoured marketing as a tool which was found to be statistically significant p=0.0005 and p=0.0001 respectively.
Conclusion: Nearly equal number of practitioners agreed and disagreed on issue of whether marketing may make dentistry seem more like a trade than health care service.

Key words: Marketing strategies, dental practice, digital marketing

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