Year: 2017 | Month: April | Volume: 7 | Issue: 4 | Pages: 442-452
A Diagnosis Model for Job Motivation of Public Health Workers in Rural Odisha, India
Mrs. Tapaswini Dash1, Prof. Haribandhu Panda2
1School of Management, 2Vice Chancellor, School of Management,
Centurion University of Technology and Management, Bhubaneswar, Ramachandrapur, PO: Jatni, Khordha - 752050
Corresponding Author: Mrs. Tapaswini Dash
The problem of lack of professional health service providers in rural areas of India has been an area of discussion since the 1960s. Despite the implementation of National Rural Health Mission over a decade since 2005, the public health system in India continues to face formidable challenges. In the context of plans for rolling out “Universal Health Care” this study reviews a wide range of literature (published and grey material) including policy and program documents, evaluations and studies, and undertook secondary analysis of state level household surveys. It analyzes the major challenges that public hospitals in rural Odisha are facing in retaining the health care professionals, and highlights the key factors for job motivation. This study also suggests a model for the policy makers and planners that may be implemented during the transformational planning process for the effectiveness of the health system management in rural Odisha.
Key words: Public health worker, motivation, retention, health care, rural sector.